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British Heart Foundation

Jennifer Lo

I love working with Killer Creative, they are a fab creative agency based in Brighton. I have worked with them for several years now. In particular on some charity campaigns including Cancer Research and British Heart Foundation. 

Earlier on this year we did a shoot on the wonderful volunteers for BHF who do a marvellous job for the charity. SO a really worthy campaign. 

On a hair and makeup point of view this job is about making sure the models are 'camera ready' and to give them some confidence in front of the camera as they are essentially volunteers and 'normal' people not models.

I love doing jobs like this as everyone I worked on in particular the females loved the entire experience. It is amazing what a bit of natural looking makeup can do to a person's confidence, posture, happiness...it was brilliant to see on camera.

In terms of makeup products for these kinds of shoots:

Cleanse and moisturise skin to prep beforehand

Always analyse and check on the skin type of  the client including allergies and sensitivities

On the females, I applied naturally enhancing eye makeup and asked each person what they liked for their own makeup as wanted to keep them looking similar to what they are used to.

Apply primer to create a flawless base and CC cream for an initial layer of coverage. This was enough for some of the models as we were going for quite a natural look. The Arbonne CC cream is a dream to work with and is like magic!! It's fresh, dewy but with high coverage, as good as a medium/lightwieght foundation.

I used mineral powder, translucent powder and liquid foundation where needed depending on the person.

It was amazing how well the makeup lasts under the bright lights for such a long time. Only some light powder needed to be applied occasionally on T-zones.

Here are some before and afters of some of the volunteers on this shoot.