Youthful skin is plump, fresh, glowing and hydrated. As we age skin loses it's elasticity and it;s ability to retain moisture, which is what keeps it plump.
Most mature skin tends to be on the drier side, you may still have oily skin which is great as it will remain younger looking and you will be prone to less wrinkles. This does NOT mean you should lather yourself with oily products, as this will just sit on the surface and not look good with or without makeup.
Less is more!
This phrase is most key for mature skin and teenage skin.
What you want to achieve is a enhanced but bright eyed makeup look, filled in and shaped brows that are natural but lift and open your eyes and face. Skin and complexion should look glowing and fresh using a hydrating foundation, cc cream or tinted moisturiser. With a lovely highlight and blush.
If you put too much foundation and powder on this can actually emphasise fine lines and wrinkles so avoid putting on too much. Make sure you buff the products in well and use a good anti aging, smoothing primer. You can get some fabulous ones that are packed full of antioxidants and plumping ingredients.
Here are two of my favourites that will mositurise mature skin and give it that beautiful illuminating glow as well as smoothing lines and pores. Check out my blog on primers.